Jonathan Cook
1 min readDec 28, 2021

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Thanks for sharing these thoughts. As for the tone of this article, I'm responding to the hyperbole from the Web3 crowd, which is quite intense, and has been for the better part of a generation now. Making extreme claims over and over doesn't make them true, though. Web3, blockchain, and the metaverse are old ideas that haven't worked out very well, except as a means of circumventing laws about unbacked securities and money laundering. Blockchain fantasies about how it's the new Internet that will solve all our problems have been talked about for years. So, yes, I understand why people cling so hard to the old and familiar Web3 tropes, especially when they're heavily financially invested in them. 14 years is a very long time in digital technology. When the Internet was 14 years old, it had massive success and had undergone many significant improvements. Blockchain just doesn't have that record of success.

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Jonathan Cook
Jonathan Cook

Written by Jonathan Cook

Using immersive research to pursue a human vision of commerce, emotional motivation, symbolic analysis & ritual design

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